Search Engine Optimisation – What is it?

SEO – Search Engine Optimisation is the ultimate type of Internet Marketing. It is the method of raising the profile of your website and improving its visibility on internet via search engines such as Google, Yahoo and MSN. Having your website ranked in the first pages of these will help it no end in terms of traffic and potential customers visiting your website as recent studies have shown that over 70% of search engine users don’t go past the first page of results. On the other hand if your website is not represented by these search engines you have to ask what was the point in paying all that money for a website that nobody can find? By choosing Belfast SEO you are ensuring that you will be visible at all times.

Examples of SEO – Search Engine Optimisation

An example of SEO – Search Engine Optimisation in Northern Ireland would be a local solicitor’s in Belfast that has a website. Let’s say that somebody has had an accident and they are not too sure about the law so they do a search on the internet for a local solicitors i.e. “solicitors south Belfast”. If your website is not established on the search engines ranking system, they will click into your competitors instead, which means you will have lost a potential client without even knowing! Even if your business is well established in that area you cannot be naive enough to think that gives you the automatic right to take their custom. By applying SEO – Search Engine Optimisation techniques on your website you are ensuring that you are one step ahead of your competitors.

Imagine a phone book or business directory like the Yellow Pages for Northern Ireland. With these methods all of the listings for businesses are arranged alphabetically but with internet search engines they are ranked by importance. This means that regardless if your businesses name begins with A or Z it will have no importance on where it is ranked. What matters is that SEO – Search Engine Optimisation techniques have been applied to your website to enable maximum visibility so that it is ranked highly on internet search engines thereby increasing the traffic to your website, which in turn will bring business to your company.

What is involved?

Belfast SEO will begin with the architecture of the web design code itself ensuring that it is of the highest standard and that it is SEO friendly in every capacity with the addition of site maps and manually submitting the website to the main search engines and directories. When this process is complete we will then begin link building. The more links you have to your site the more important search engines value your website.